Vortex Gaming

· We'll look at the sales ranking status of the Super Extreme Campaign gacha featuring the popular character 'Beast'.
· We'll analyze the reasons for the surprisingly lower-than-expected ranking.
· We'll compare the performance of this campaign with past Super Extreme Campaign characters.

· In the current game sales rankings, Dragon Ball Z Dokkan Battle is ranked 10th.
· Looking at other popular games from 1st to 10th place, Pro Baseball Spirits, Piccoma, LINE Manga, and EFOOTBALL are in the top ranks.
· EFOOTBALL, in particular, is ranking high due to the World Cup period, and Piccoma and LINE Manga consistently show strength as digital comic apps.

· The highest rank achieved by the Beast gacha after its release was 3rd place.
· The strength of Pro Baseball Spirits and EFOOTBALL is analyzed as being due to the release of powerful new characters and the timing of the World Cup, respectively.
· The consistent high rankings of digital comic apps show a general trend change in the mobile game market.

· Dragon Ball Z Dokkan Battle's current overall app ranking is 81st.
· However, its sales revenue is a significant 470 million, a 59.3% increase compared to the previous year.
· Last June, sales were relatively low because the global campaign started in July, but this year, despite the release of Beast as a solo character, high sales were recorded.

· Since web payments are much cheaper and more advantageous than existing in-app payments, it's estimated that a significant amount of revenue is being generated through the web store.
· If web payment revenue is included, the analysis suggests it wouldn't be strange even if it ranked 1st in actual sales.
· Due to the impact of these web payments, Dragon Ball Z Dokkan Battle's sales are considered stable.

· Last year's Super Extreme Campaign was held after the global campaign, meaning users were fatigued.
· Last year's highest rank was 4th, and despite the appearance of powerful characters like Golden Frieza/Gogeta, it didn't achieve expected results due to timing.
· In past Super Extreme Campaigns, characters like 'Master Roshi' and 'Goku' have reached the #1 sales rank.
· The 11th-anniversary campaign on July 7th will feature a pickup of the Revived Warriors 4 combo, Majin Buu (Good), and Beast, with the potential to reach the #1 sales rank.
· In past Super Extreme Campaigns, characters like 'Master Roshi' and 'Goku' have reached the #1 sales rank.

· Given the excellent performance of the Beast character, it's expected that in the upcoming 12th-anniversary campaign, characters like Beast, Festival Gogeta, Super Broly, and Gamma 1 & 2 will receive Extreme updates and create synergy.
· Through these updates, the Beast character is expected to shine even brighter.

· While it's disappointing that the Beast gacha didn't reach the #1 iOS sales rank despite its appearance, it's analyzed as a result of various factors, including the impact of the web payment system and the strength of competing games.
· Thanks to the web payment system, Dragon Ball Z Dokkan Battle maintains stable sales and has high potential for further growth through synergy with future updated characters.