Vortex Gaming

· The Genesis booth at the 2026 Busan Mobility Show was decorated with a motorsport atmosphere.
· Genesis achieved the feat of participating and completing the 24 Hours of Le Mans race. While car number 17 unfortunately retired, car number 19 successfully finished.
· The Le Mans race, which lasts for 24 hours, is extremely difficult to complete, and finishing without any accidents is a great achievement.
· Genesis's completion of the 24 Hours of Le Mans is an important challenge to enhance the brand image and showcase its technological prowess in motorsport.

· The Genesis Magma GT concept car was built based on an external chassis according to race regulations, but Genesis handled the exterior design, 4-cylinder engine, and tuning themselves.
· Two 1.6L 4-cylinder turbo engines that competed in WRC were combined to create a 3.2L V8 engine, which, combined with a 50kW electric motor, produces a system output of 680 horsepower.
· Theoretically, the V8 engine has the potential to produce 800-900 horsepower, but it was set to 680 horsepower to comply with race regulations, and in reality, it was tuned to around 600 horsepower.

· Genesis is elevating its brand by investing billions to trillions of won in participating in global endurance races.
· With 1.5 million units sold in 10 years and a faster growth rate than Lexus, vehicles in the $50,000-$70,000 price range are establishing themselves in the US market.
· They are using motorsport as a stepping stone to build more stylish and high-performance cars, aiming to establish a business that sells more expensive and better-performing vehicles.
· Good results in motorsport can broaden the brand's reach and lead to the creation of more expensive, high-performance vehicles and mid-engine sports cars that can be driven with pride.

· The Genesis Magma GT concept car has dimensions of 4.6m in length, 2m in width, and 1.1m in height, similar to the Ferrari 296 GTB.
· Objectively, it is considered to have a higher design difficulty and be more stylish than the Ferrari 296 GTB.
· Genesis's signature two-line lamps have been integrated into canards to increase downforce and enhance the overall design.
· The front hood is made from a single piece without separate parting lines, a characteristic of race cars, designed for easy part replacement in case of an accident.

· The exterior was revealed last year, and the interior design was unveiled for the first time at this year's 24 Hours of Le Mans event.
· The interior features a two-line orange design, and the rounded instrument cluster reflects the heritage of race cars.
· The part that looks like a gate-type shifter is not an automatic transmission but a sequential shifter, allowing for plus and minus operations.
· The gear knob also features the two-line design, and overall, the design is stylish and mouth-watering, with a high level of completion.

· There is no rear windshield, and it is expected to be equipped with a V8 engine internally.
· It is highly likely to be equipped with a V8 engine combining two WRC engines from the GMR 001 race car.
· The presence of a fuel filler port and what appears to be a plug suggests the possibility of it being a plug-in hybrid. In this case, Genesis could also utilize the 3.5L V6 engine used in models like the Genesis G90.
· Genesis has not yet made an official announcement, but rumors suggest a price range of 200 to 300 million KRW.

· Considering the Ferrari 296 GTB is priced at 500 million KRW, the estimated price of 200-300 million KRW for the Genesis Magma GT is competitive.
· The Lexus LFA was priced at 500 million KRW at launch but now trades for over 1 billion KRW, suggesting anticipation for the pricing strategy of the Genesis Magma GT.
· The body lines and details are designed naturally without being forced, and the sculptural completeness is high.
· The Korean lettering 'Magma' and the headrest design give a sophisticated and luxurious feel, showcasing the potential of Korean design.

· Genesis is continuing to develop internal combustion engine vehicles to target the ultra-luxury market, a trend expected to continue for the next few years.
· As competition in the electric vehicle market intensifies, luxury brands must compete with the high performance and sportiness of their internal combustion engine vehicles.
· Motorsport performance is crucial for penetrating the European market, and Genesis aims to create glorious moments with the Magma race car.
· The challenges and attempts by the Genesis brand are exciting, and we hope they will be mass-produced soon and achieve great results.