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Apple embroiled in foldable phone durability controversy, 'self-criticism' returnsApple's CEO harshly criticized a competitor's foldable phone, calling it 'cheap,' but is now facing backlash and embarrassment after the launch of their own first foldable phone, which is plagued by durability issues. Samsung's president expressed confidence, stating that their 7 years of accumulated foldable technology are difficult to catch up with in a short period.
1. 📱 Apple CEO Criticizes Competitor's Foldable Phone as 'Cheap'
· In the past, Apple CEO John Turner criticized competitor foldable phones as 'cheap and crude,' citing issues with durability, usability, and screen creases.
· This suggested that Apple's delayed entry into the foldable phone market was a deliberate choice to prioritize product perfection.
· The competitor mentioned at the time was interpreted as Samsung Electronics, which pioneered the foldable phone market with the launch of the Galaxy Fold in 2019.
· This suggested that Apple's delayed entry into the foldable phone market was a deliberate choice to prioritize product perfection.
· The competitor mentioned at the time was interpreted as Samsung Electronics, which pioneered the foldable phone market with the launch of the Galaxy Fold in 2019.
00:01 - 00:43
1. 📱 Apple CEO Criticizes Competitor's Foldable Phone as 'Cheap'
· In the past, Apple CEO John Turner criticized competitor foldable phones as 'cheap and crude,' citing issues with durability, usability, and screen creases.
· This suggested that Apple's delayed entry into the foldable phone market was a deliberate choice to prioritize product perfection.
· The competitor mentioned at the time was interpreted as Samsung Electronics, which pioneered the foldable phone market with the launch of the Galaxy Fold in 2019.
· This suggested that Apple's delayed entry into the foldable phone market was a deliberate choice to prioritize product perfection.
· The competitor mentioned at the time was interpreted as Samsung Electronics, which pioneered the foldable phone market with the launch of the Galaxy Fold in 2019.
00:44 - 01:24
2. 💡 Samsung Electronics Expresses Confidence in 7 Years of Foldable Technology
· Samsung Electronics has improved the durability issues of its early foldable phones by releasing new models annually.
· Through this process, they have gone through trial and error by selling actual products and receiving customer feedback.
· Samsung Electronics President Roh Tae-moon emphasized that the customer understanding and foldable optimization experience accumulated over 7 years are difficult for competitors to match in a short period. This is an expression of confidence, welcoming competitors' entry but asserting that their long-accumulated technology cannot be easily replicated.
· Through this process, they have gone through trial and error by selling actual products and receiving customer feedback.
· Samsung Electronics President Roh Tae-moon emphasized that the customer understanding and foldable optimization experience accumulated over 7 years are difficult for competitors to match in a short period. This is an expression of confidence, welcoming competitors' entry but asserting that their long-accumulated technology cannot be easily replicated.
01:25 - 03:45
3. 🔄 Apple Faces Durability Controversy After Launching First Foldable Phone 'iPhone Duo'
· Contrary to its past criticism of competitor products, Apple is now embroiled in a durability controversy following the launch of its own first foldable phone, the 'iPhone Duo.'
· Consumers are reporting cracks, particularly around the folding area of the internal display, on overseas online communities.
· This situation is similar to the controversy Samsung faced during the launch of its first foldable phone, making Apple CEO's past remarks even more poignant.
· The perfection of a foldable phone is not achieved solely through screen folding technology or materials; it requires solving complex technical challenges, including intricate hinge structures, pressure from repeated folding, and display durability.
· This highlights that the experience Samsung Electronics has emphasized for 7 years is key to overcoming these technical hurdles.
· Consumers are reporting cracks, particularly around the folding area of the internal display, on overseas online communities.
· This situation is similar to the controversy Samsung faced during the launch of its first foldable phone, making Apple CEO's past remarks even more poignant.
· The perfection of a foldable phone is not achieved solely through screen folding technology or materials; it requires solving complex technical challenges, including intricate hinge structures, pressure from repeated folding, and display durability.
· This highlights that the experience Samsung Electronics has emphasized for 7 years is key to overcoming these technical hurdles.