Vortex Gaming

What image comes to mind when you think of AMD? 'Ryzen', 'Multi-core', 'Lisa Su', 'Beautiful'.. Since Inven is mostly made up of gamers, I cautiously predict that they will be interested in AMD CPUs, which have a close relationship with games.

System processors with a lot of hardware characteristics can be a difficult field even for gamers. The feast of cutting-edge semiconductor technology, where not only technical terms but also numbers determine all specifications, can easily lead to an excessive engineering sentiment and become a difficult field to appeal to general gamers. I suddenly remember my parents' advice to buy products from 'large companies' if you don't know much about them.

AMD's unique way of connecting with gamers could be seen at the AMD booth at G-STAR 2023. Instead of simply displaying products and saying "Try it" or "How is it? Our product is great, right?", they introduced AMD's gaming technology solutions, followed by products equipped with AMD CPUs, and even provided a place to enjoy games through them. It's like giving a difficult math problem and explaining the principles while going through each concept.

In addition to its own products, products from various OEMs and partners were also prepared. Usually, specific booths are decorated with specific brand products, but AMD is collaborating with IT hardware companies and game companies to strongly appeal to gamers.

In addition, the AMD booth featured a roulette and a special lucky draw event, and visitors who wanted to experience AMD AI solutions and participate in various events kept coming. The prizes were APUs with high-end specifications and a limited edition Lies of P kit, of which there are only a few in the world. Let's take a look at the AMD booth at G-STAR 2023 in photos.

웹진 인벤이형민 기자
2023-11-16