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Starting with the Apple Store Garosugil in 2018, followed by Yeouido, Myeongdong, Jamsil, and the Gangnam branch that opened earlier this year, Apple's recent moves in Korea have been aggressive. However, one disappointing aspect is that all Apple Stores opened in Korea so far have been located only in the Seoul metropolitan area. Of course, it may be the most rational choice to open in Seoul considering the population and area, but it is true that it feels somewhat disappointing in terms of accessibility for consumers residing in Gyeonggi Province and other regions.

Knowing these consumers' minds, Apple will open its first Apple Store in the Gyeonggi Province area, not the Seoul metropolitan area, from 10 AM the day after tomorrow (9th). The main character is 'Apple Hanam', the sixth Apple Store in Korea. It is located on the 1st floor of Starfield in Hanam, Gyeonggi Province, and as soon as you enter the Starfield building, you can see Apple Hanam welcoming consumers if you go a little further.

Apple Hanam, the first Apple Store in Gyeonggi Province. The Apple Store has a Genius Bar where you can receive face-to-face consultations on technology and hardware for the first time in Korea. In addition, there is a Today at Apple session that guides you on how to use the device, and an expanded assistive listening system is installed here. In addition, portable hearing loops are also provided to help people with hearing impairments, hearing loss who wear hearing aids or cochlear implants, and the elderly to hear voices clearly.

Overall, as everyone knows, all of Apple's products, including the latest iPhone 15 lineup, are on display in the store. You can also check out the Apple Pickup Station, where you can order it online, visit the store at the desired time, and pick up the ordered product immediately.

Today (7th), Apple held a media preview event for domestic media and influencers to check and experience Apple Hanam in advance just before the opening. We were able to experience various information about the 6th store Hanam, various product introductions, and Apple's unique technology.

Apple Hanamadopts eco-friendly designs that are suitable for the current era where carbon neutrality has become important, by adopting plant-based flooring, improved ceiling air circulation systems, and wooden frames. In particular, the ceiling, which uses biosynthetic acoustic panels and partitions, reduces reliance on metal materials, and it was also emphasized that the floor minimizes chemically synthesized resins by using biopolymer materials. In addition, as announced at the media preview, Apple announced that it aims to achieve carbon neutrality by 2030.

웹진 인벤이현수 기자
2023-12-07