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A must-read for developers: How to get your game noticed, according to Steam
What's the best way to expose games to users through Steam? What is the right marketing method? Valve left answers to the most frequently asked questions from developers on the 15th.
Valve held a session introducing marketing best practices at the Game Developers Conference (GDC) in San Francisco last March. They also stated that they were able to learn more about what developers wanted to know by holding several Q&A sessions.
Through this, Valve summarized the most frequently asked questions from developers through the Steam event session, such as ▲the principle of game exposure ▲the impact of refund rates and exposure ▲the right way to use Steam and marketing ▲future plans for game festivals and how developers can use them more dramatically ▲priority of Steam Deck perfect compatibility ratings, and left answers to them.
Valve replaced the Steam exposure principle, which is the most frequently asked question from developers, with a video on Steam exposure released last October. The approximately 26-minute video contains various contents related to Steam exposure. Steam's main page and specific location exposure functions are not sold separately, and most Steam sections are operated through algorithms. The video supports Korean subtitles, so you can check various exposure-related contents through it.
The right way to market games, which was presented at GDC earlier, was also released through a video. It contains various methods necessary before and after release, such as trailer and tag settings, game release preparation, and user feedback reflection. However, Steam stated that although there are several marketing tools, the most important thing is a great 'game'.
In addition, the refund rate itself does not affect exposure, but if game sales themselves are low, they will be affected by exposure. Meanwhile, it is good for a game to be perfectly compatible with the Steam Deck, but it is sufficient to have a great game and a level that can operate without problems when played with a controller.
Since it is a partially released video, it is also a video that cannot be directly viewed on the YouTube channel.
Meanwhile, at the recent GDC2024, marketing consultant Chris Zukowski gave a lecture on the algorithm of Steam game exposure, sharing information that would actually help improve Steam exposure, which drew great attention from developers at the site.
All the details of Valve's Q&A regarding Steam can be found in 'Questions about Steam: Answered!' left by Valve.
웹진 인벤강승진 기자
2024-05-15