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Dungeon & Fighter Mobile, 'No. 1 in global sales' after its release in China
Dungeon & Fighter Mobile, which officially launched in China on May 21st, has achieved the #1 mobile game revenue worldwide.
According to Sensor Tower, a market research firm, 'Dungeon & Fighter Mobile' recorded approximately $270 million (KRW ₩375.2 billion) in revenue within one month of its launch in the Chinese market. Considering that it accumulated $450 million since its domestic launch on March 24, 2022, the revenue generated in the Chinese market in just one month is higher than the revenue earned through 2 years and 3 months of domestic service. Moreover, the $270 million revenue only accounts for the iOS market in China, suggesting an even larger revenue.
Sensor Tower also reported that the $270 million in revenue that 'Dungeon & Fighter Mobile' recorded in China in one month was the highest level compared to not only Korean games that have entered the Chinese market but also local Chinese games. Even when compared to the first-month revenue of the top 10 games in the Chinese iOS market over the past two years, such as 'Honor of Kings,' which firmly holds the top spot in the Chinese market, and 'Honkai: Star Rail,' which is gaining global popularity, 'Dungeon & Fighter Mobile' had the highest first-month revenue.
Due to the record-breaking revenue of Dungeon & Fighter Mobile, 'Honor of Kings,' which had been firmly holding the top spot in the Chinese revenue rankings, had to relinquish its #1 position for the entire month. According to Sensor Tower, this is the first time since June 2016 that Honor of Kings has lost the top spot for such an extended period.
Meanwhile, thanks to its explosive success in China, 'Dungeon & Fighter Mobile' also ranked #1 in worldwide mobile game revenue from May 21st to June 20th. Monopoly GO! followed behind, with Royal Match in 3rd place and Roblox in 4th place. 'Honor of Kings' recorded 5th place.
Sensor Tower analyzed that the key factor behind the explosive popularity of 'Dungeon & Fighter Mobile' in China was the appeal to gamers' 'nostalgia.' The nostalgia of fans who enjoyed the original work, which won two awards at the China Game Awards in 2009 and built a high level of presence and IP recognition, played a significant role in attracting users in the early stages of the launch.
Furthermore, Sensor Tower's analysis suggests that the role of 'Tencent Games,' which is in charge of publishing the game in China, was significant. According to Sensor Tower, among the top 10 mobile games in the Chinese iOS market over the past two years, 4 games were published by 'Tencent.' Moreover, since Tencent was the first to service the original 'Dungeon & Fighter' in China, it is believed that this greatly contributed to the success of 'Dungeon & Fighter Mobile' in the local market.
웹진 인벤김규만 기자
2024-06-26