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자료제공 - 넥슨

'Blue Archive' continues its steady success as Nexon's representative subculture game, solidifying its position both inside and outside the game.

Nexon held a special 'Blue Archive' live broadcast on the 28th, revealing a roadmap of rich content updates and sharing behind-the-scenes development stories, connecting with users. They also announced diversified collaborations with different industry groups such as food and beverage, content, and distribution, stating that they will continue efforts to expand the 'Blue Archive' IP. In addition, voice actors Kim Haru ('Arona', 'Prana'), Jo Kyoung-yi ('Hoshino'), Kim Yeon-woo ('Wakamo'), and Kim Ga-ryeong ('Aris') appeared as special guests to introduce the newly updated Korean voice acting on the 23rd, adding significance.

■ 'Blue Archive' Worldview Enhanced with New Stories

The August update is highly anticipated with the addition of new stories where you can encounter various incidents happening in 'Kivotos'. First, the prologue of Chapter 3 of the main story Vol.1 'Countermeasures Committee Chapter', which many users are looking forward to, will unfold from August 6th, showcasing the story of the 'Countermeasures Committee' students and Sensei facing a new threat looming over 'Abydos'.

Following on August 20th, the new event story 'With Love from the 0068 Opera!' will be updated. The story unfolds with the 'Problem Solver 68' students facing ups and downs as they solve a newly received request, and you can also acquire 'Aru (Dress)' and 'Kayoko (Dress)', who play leading roles in the event story.

A new episode of the developer commentary video, which introduces various behind-the-scenes development stories that users are curious about, was also released. MX Studio developers, including Game Director Ahn Kyung-seop and Scenario Team Leader Oh Hyun-seok, shared the background of planning students such as 'Kikyo' and 'Renge' and event stories such as 'Hanae's Spring Madness' and the behind-the-scenes stories of developing them. Users positively evaluated the affection the developers showed for 'Blue Archive', while reacting to the development story of 'Hina (Dress)' with responses such as "Knowing the behind-the-scenes story makes me want to meet her even more."

■ Mom's Touch 2nd Collaboration to New Goods

In addition to update news, various collaborations that provide other enjoyment outside the game were also announced, and based on this, they plan to further accelerate the expansion of the 'Blue Archive' IP. First, the second collaboration with Mom's Touch will be held this fall. This collaboration features the 'Problem Solver 68' students as the main characters, and as the collaboration set introduced at the end of last year achieved more than 200% of the target sales on the day of release and sold 110,000 units in four days, the second meeting between 'Blue Archive' and Mom's Touch is attracting more attention.

In addition, a new series of 'Blue Archive' emoticons, which are always loved enough to dominate the top spot in popularity rankings, will be released on the content platform OGQ on August 1st. A total of 24 types of emoticons will be added, including 'Arona' wearing sunglasses, which was released as a special April Fool's Day video and became a hot topic. It can be used on Naver and Afreeca TV, which is expected to further expand the contact with 'Blue Archive' students in daily life. In addition, various news such as the publication of the second official artworks containing new artwork were introduced, receiving a great response from many users.

Kim Yong-ha, General PD, concluded the broadcast by saying, "I would like to thank the Senseis who have been steadily enjoying 'Blue Archive'," and "I will continue to think in various ways and spare no effort to remain an IP that can be loved for a long time."

웹진 인벤윤서호 기자
2024-07-30