Vortex Gaming

'Trickcal Revive' became a hot topic with its groundbreaking 1st anniversary broadcast and events, and recorded the #1 growth rate in Korean mobile game sales.

Sensor Tower released a report investigating the trends in Korean mobile games in September. The data highlighted 'Trickcal Revive' for several reasons. First, unlike its highest daily downloads at launch, 'Trickcal Revive' peaked on March 23rd, during its half-anniversary event. Also, with the start of the 1st anniversary event on the 26th, daily sales surged, reaching approximately $500,000 (about ₩689 million) on October 2nd. This is estimated to be about 10 times higher than the daily sales on September 26th, with cumulative downloads exceeding 1 million.

Fueled by this growth, 'Trickcal Revive' ranked 6th in Google Play sales on October 3rd, and has since settled in the top ranks, fluctuating within the top 13. According to Sensor Tower's research, 'Trickcal Revive's cumulative sales are $15 million (about ₩20.6 billion), with $4.5 million (about ₩6.2 billion) of that revenue generated in the 20 days from September 26th to October 15th, when the 1st anniversary update was applied. This means that 30% of the cumulative sales were generated during this period, marking the highest growth rate among mobile games in the Korean market during the same period.

Sensor Tower cited external events such as the 1st anniversary live broadcast and pop-up store, the success of in-game events, and the release of the new character 'Joan' as reasons for the surge in sales. In addition, through app market review analysis, they noted that users are responding positively to the cute and charming characters and interesting stories unique to 'Trickcal Revive', represented by 'bolttagu' (cheek).

More detailed research data on Sensor Tower's trends in the Korean and global mobile game market for September can be found on the blog on the official Sensor Tower website.

웹진 인벤윤서호 기자
2024-10-22