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Nongshim RedForce 'RedForce PC Arena' Launch Commemorative Media Day
Nongshim Esports, which operates the Nongshim RedForce professional esports team for League of Legends and Battlegrounds Mobile, unveiled its signature store 'RedForce PC Arena Bucheon City Hall Branch' of its PC cafe franchise brand RedForce PC Arena through a media day on the 30th.
Nongshim RedForce CEO Oh Ji-hwan said, 'We will provide differentiated interior and services of &U PC and transform into a complex esports cultural space with the advantages of Nongshim Esports.' He added, 'We will sign an exclusive contract with LCK and Riot Games for fans who love League of Legends to ensure that various goods and products are available,' and 'We plan to meet fans through various events and discounts in cooperation with high-end gaming gear brand SteelSeries.'
RedForce PC Arena is a business with a business agreement with premium PC cafe brand &U PC, and it will establish itself as a complex esports cultural space beyond a general PC cafe. Currently, Bucheon City Hall Branch, Seoul National University Entrance Branch, and Bulgwang Branch have been opened, and Daegu and Busan are also preparing to open, with the goal of 20 stores by the year after next.
RedForce PC Arena Bucheon City Hall Branch, which was unveiled through this media day, has the three advantages that the brand pursues.
It provides the optimal gaming environment, one of the essences of PC cafes, with premium PCs composed of high-performance hardware such as Intel 13th generation 13700 and 13900, RTX 4070, and high-end gaming gear SteelSeries keyboards, mice, headsets, and speakers.
It will provide new F&B menus from the brand products of the parent company, the national food company 'Nongshim'. There are currently a total of 10 signature menus developed. Among them, recipes using the IP of Nongshim RedForce players, such as 'Spicy Shin Ramyun', 'Hearty Ramen Gukbap', and 'Peter Panda Gomtang', stand out.
An 'esports specialty store' for esports fans is displayed in the store. In the store, official team MD products, LCK, League of Legends official MD products, and SteelSeries gaming gear are listed.
CEO Oh said, 'We plan to utilize the esports stadium in the store through various events and activities,' and 'There will be no more familiar food and beverage brand in Korea than Nongshim, and in this respect, it will have strengths in the PC cafe franchise.' He added, 'The business development team and marketing team will create as many opportunities as possible and provide additional profits to store owners, dreaming of a win-win relationship together.'
Webzine InvenLee Hyun-soo Reporter
2023-06-30