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T3 signs publishing extension agreement with Chinese partner Nineyou for 'Audition'
자료제공 - 티쓰리
T3 Entertainment (CEO Hong Min-gyu) announced on the 21st that it has signed an extension contract with NineYou (CEO Gu Yi), a leading Chinese game publisher, for the Chinese publishing of its rhythm action game 'Audition'.
This contract commemorates the 20th anniversary of Audition's service in China, reaffirming the long-standing cooperative relationship between the two companies, and symbolizes their commitment to continuing a close partnership in the future.
'Audition' was released in Korea in 2004 under the name 'Dance Battle Audition', and entered the Chinese market through NineYou in the same year. Since then, it has achieved various successes, including ranking first in the casual game category in the local market, winning the 'Golden Hall Award', China's top online game award, and being selected as one of the top 10 popular online games, setting a new standard for rhythm dance games. In particular, it has solidified its unique position in the Chinese market, ranking first in the Baidu game category and being selected as the best game for all users certified by the Chinese Ministry of Culture.
Currently, 'Audition' is steadily gaining popularity in various regions, including China, Vietnam, Thailand, Taiwan, and South America. Even amidst changing game trends, it maintains Audition's unique tradition and individuality, continuing its steady growth.
Through this contract, T3 and NineYou will stably secure the continuity of 'Audition's service in China, and plan to further strengthen the planning of new content that reflects user preferences and improve service quality based on their partnership. In addition, a large-scale marketing campaign is being prepared in China to commemorate the 20th anniversary, which is expected to further enhance the brand power of 'Audition'.
T3 CEO Hong Min-gyu said, "Audition is a symbolic title that T3 and NineYou have cultivated together over the past 20 years, and an asset that has grown continuously based on the trust between the two companies." He added, "We will continue our partnership with NineYou through this contract and do our best to provide users with games of even higher quality."
NineYou CEO Gu Yi said, "We plan to grow Audition more systematically in line with longer-term goals." He added, "We will actively develop our business with T3 through continuous investment and cooperation."
웹진 인벤박광석 기자
2025-04-21