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Urara, eat a lot and keep running hard!
Uma Musume, which made its name known to global fans through Steam service. In the global community that is just enjoying Uma Musume, interest and support for Haru Urara is pouring in. And it even led to the real-life horse Haru Urara, which was the motif for the character in the game.

'Uma Musume Pretty Derby', which first started service through mobile in 2021, started global service through the Steam release last June. In particular, unlike concerns that it would have difficulties with the Steam service due to the characteristics of a gacha game, it is attracting nearly 50,000 concurrent players every day, ranking it among the top Steam games with the most players.
With this popularity, interest in the characters in the game has also grown. Among them, affection for Haru Urara stands out. Haru Urara, depicted with a bright and positive image, captivated fans by intertwining with the story of the racehorse Haru Urara, which was the motif for the game character.
The Japanese racehorse Haru Urara never won in any of the competitions she participated in, and was actually called a racehorse with a personality that made it difficult to aim for victory. However, Haru Urara's appearance of running while enduring a harsh schedule every year showed the image of an underdog running without giving up even in unfavorable situations. Global fans continued to send messages of support to Haru Urara in the game Uma Musume, which contains the story of the racehorse Haru Urara, who never gives up even while always coming in last.
In particular, the existence of Namabokuso Bank, a site that can deliver fresh, undried raw grass to horses, became known, and global fans started a campaign to voluntarily donate raw grass to Haru Urara. The service delivers a box of 5kg of raw grass, about 2 servings, for 6,000 yen per delivery. Since the site was introduced to overseas communities through X and other platforms, 2,600kg of raw grass has been delivered to Haru Urara so far. In response, Namabokuso Bank, which provides the service, announced that it would divide and send the grass so that Haru Urara can eat the delicious raw grass at the appropriate time, as too much has been donated.
Meanwhile, Haru Urara, who was born in 1996, retired in 2004 with a record of 113 losses in 113 races. It is known that she is currently living a healthy life on a ranch at the age of 29, which is a long life for a horse.

웹진 인벤강승진 기자
2025-07-15