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2025 Korean Smartphone Usage Statistics Analysis: Galaxy vs iPhone, Changes in Age-Based Preferences
Analysis of the 2025 Korea Gallup Smartphone Usage Survey reveals significant shifts in smartphone brand preference by age group. Notably, there's an increased preference for Galaxy among men in their teens and twenties, and a surge in iPhone preference among those in their 40s. In the future smartphone purchase intention survey, preference for Samsung has slightly increased overall, but iPhone preference among women in their teens and twenties has significantly decreased.
1. 📱 Analysis of 2025 Korean Smartphone Usage Rate and Brand Market Share
- ✅ Smartphone usage among those in their 20s-40s has been nearly 99-100% since 2018, and usage has also significantly increased among those over 60.
- ✅ Samsung smartphone usage increased by 3%p compared to the previous year, and Apple also increased by 1%p.
- ⚠️ After LG's withdrawal from the smartphone business, LG phone users moved to Samsung and Apple, and it is estimated that more moved to Android-based Samsung phones in particular.
00:19 - 01:58
1. 📱 Analysis of 2025 Korean Smartphone Usage Rate and Brand Market Share
- ✅ Smartphone usage among those in their 20s-40s has been nearly 99-100% since 2018, and usage has also significantly increased among those over 60.
- ✅ Samsung smartphone usage increased by 3%p compared to the previous year, and Apple also increased by 1%p.
- ⚠️ After LG's withdrawal from the smartphone business, LG phone users moved to Samsung and Apple, and it is estimated that more moved to Android-based Samsung phones in particular.
01:59 - 05:21
2. 📊 Analysis of Smartphone Brand Preference Changes by Age Group: Increased Galaxy Preference Among Teens and Twenties, Surge in iPhone Preference Among Forties
- ✅ iPhone usage has decreased and Galaxy usage has increased among teens and twenties. This may be due to Galaxy's enhanced AI features and price competitiveness.
- ✅ Those in their 30s show a similar pattern to the previous year.
- ⚠️ Galaxy users have significantly decreased and iPhone users have surged among those in their 40s. This is estimated to be a result of a combination of factors such as children's screen time management features, iPhone's camera performance, and women's preference for iPhones. The 'Young Forty' trend may also have had an impact.
- ✅ Among those over 50, Samsung absorbed the demand for LG phones, resulting in a slight increase in Galaxy's market share.
05:22 - 07:32
3. Gender-Based Smartphone Brand Preference Analysis: Surge in Galaxy Preference Among Men in Their Teens and Twenties, Strong iPhone Preference Among Women
- ✅ Overall, Galaxy has a market share of about 7 and iPhone has a market share of about 3 for both men and women, which is similar to last year.
- ⚠️ Galaxy preference has significantly increased among men in their teens and twenties. This is estimated to be a result of a combination of factors such as the AP change from Exynos to Snapdragon, the price freeze of the S25 series, and the disappointing performance of the iPhone 16.
- ✅ iPhone preference among women in their teens and twenties has become even stronger.
- ⚠️ iPhone preference has increased among both men and women in their 40s, but the increase in iPhone preference was particularly large among men.
07:33 - 09:26
4. 🔮 Future Smartphone Purchase Intention Analysis: Slight Increase in Samsung Preference, Sharp Decline in iPhone Preference Among Women in Their Teens and Twenties
- ✅ In the future smartphone purchase intention survey, Samsung was 71% and Apple was 21%.
- ⚠️ iPhone purchase intention among women in their teens and twenties has significantly decreased. This may change depending on the performance of the iPhone 17 series.
- ⚠️ iPhone purchase intention among men in their 40s has surged.
- ✅ Repurchase intention among Galaxy users has slightly increased, while repurchase intention among iPhone users has decreased.
09:27 - 09:53
5. 💼 Smartphone Brand Market Share Analysis by Occupation: Increased iPhone Market Share Among Students and Office Administrators
- ✅ iPhone market share has slightly increased among students.
- ✅ iPhone market share has also increased among office administrators with high call volumes.
09:54 - 10:38
6. 🤔 Conclusion and Future Outlook: Intensified Competition Between Samsung and Apple, Growing Need for Apple to Change Strategy in the Korean Market
- ✅ As iPhone preference decreases and Galaxy preference increases among young people, the need for Apple to pay more attention to the Korean market is growing.
- ✅ Apple's strategic changes are expected, such as the introduction of Apple Pay, expansion of Apple Stores, and inclusion of iPhone in the first launch countries.