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S26 Ultra vs iPhone 17 Pro Max: Who takes the throne for the ultimate smartphone?The two giants of the latest smartphone market, Samsung S26 Ultra and iPhone 17 Pro Max, engaged in a fierce performance battle. From exclusive features to camera, display, speed, battery, and user experience, we deeply analyzed the pros and cons of both devices to help you find out which one is more suitable for you.
S26 Ultra vs iPhone 17 Pro Max: Who takes the throne for the ultimate smartphone?
1. ✨ Samsung S26 Ultra's Exclusive Features
· The special features unique to Samsung S26 Ultra differentiate it from the iPhone 17 Pro Max.
· The S Pen remains a powerful productivity tool even after 15 years.
· The Privacy Display is a built-in screen feature that can obscure the entire screen or specific parts like notifications and passwords, making it excellent for privacy protection.
· Multitasking allows any app to be used in split-screen, offering flexibility impossible on iPhones.
· Samsung Dex 2 allows you to connect the S26 Ultra to a TV or monitor and use it like a computer.
· The Secure Folder provides a safe space to hide anything you want, including apps, notes, and photos.
· The Now Bar on the lock screen and notification bar allows easy control of various functions like music and timers.
00:14 - 01:10
1. ✨ Samsung S26 Ultra's Exclusive Features
· The special features unique to Samsung S26 Ultra differentiate it from the iPhone 17 Pro Max.
· The S Pen remains a powerful productivity tool even after 15 years.
· The Privacy Display is a built-in screen feature that can obscure the entire screen or specific parts like notifications and passwords, making it excellent for privacy protection.
· Multitasking allows any app to be used in split-screen, offering flexibility impossible on iPhones.
· Samsung Dex 2 allows you to connect the S26 Ultra to a TV or monitor and use it like a computer.
· The Secure Folder provides a safe space to hide anything you want, including apps, notes, and photos.
· The Now Bar on the lock screen and notification bar allows easy control of various functions like music and timers.
01:13 - 01:49
2. 🍎 iPhone 17 Pro Max's Exclusive Features
· The iPhone 17 Pro Max also enhances the user experience with exclusive features not found on Samsung.
· The Dynamic Island, maintained for three years, is a special space that displays various information and allows interaction.
· The Action Button allows users to assign desired functions for quick execution, and can even be used for simple games.
· The Dedicated Camera Button makes taking photos more convenient.
· 3D or Spatial Photos offer a unique experience within the Photos app and utilize LAR technology to assist with autofocus.
· The Car Crash Detection feature is a crucial safety function, with actual cases of saving lives.
02:04 - 04:27
3. 📸 Camera Performance Comparison: Photos and Videos
· The cameras of both devices show subtle differences in specifications and actual quality.
Camera TypeSamsung S26 UltraiPhone 17 Pro Max
Main Camera200MP48MP
Telephoto Camera50MP48MP (Zoom)
Selfie Camera12MP18MP Square (Switch horizontal/vertical with button)
Optical Zoom5x4x (More Detail)
Digital Zoom100x40x (More Detail)
Ultra-Wide0.6x0.5x (Slightly Wider)
Video Resolution8K4K
Special Video FeaturesHorizontal Lock Video (Maintains Horizontal)Log Recording (Better Quality)

· Selfie photos are slightly sharper on the iPhone, while Samsung's 200MP offers slightly more detail in regular photos.
· Night photos are superior on the iPhone in terms of lighting expression, while Samsung gives a somewhat faded impression.
· Although Samsung's optical 5x and digital 100x zoom are numerically higher, the actual detail is better on the iPhone.
· For video recording, Samsung offers 8K and horizontal lock video features, but overall video quality is superior on the iPhone.
04:28 - 06:35
4. 📱 Display Performance Comparison
· Both devices boast top-tier screens, but the Samsung S26 Ultra has made significant advancements in display technology.
ItemSamsung S26 UltraiPhone 17 Pro Max
SizeAlmost IdenticalAlmost Identical
Indoor BrightnessVery BrightVery Bright
Outdoor BrightnessUp to 2,600 nitsUp to 3,000 nits (Brighter)
Always On DisplaySupported (Less Battery Drain)Supported (Less Battery Drain)
Color Expression10-bit Display Simulation (Smoother Color Banding)-
Privacy FeatureNew Privacy Display (World's First)-
ReflectanceImproved-

· While the iPhone offers a brighter screen outdoors, the Samsung S26 Ultra takes a step forward in display technology with 10-bit display simulation, the world's first privacy display, and improved reflectance.
06:36 - 08:30
5. ⚡ Speed and AI Performance Test
· We compared the speed and AI performance of both devices through various tests.
Test ItemSamsung S26 UltraiPhone 17 Pro Max
Power On-Fast
Game Launch-Slightly Faster
Gaming Benchmark (3D Mark)4% Faster-
Video Export1 Minute Faster-
AI Object EraserRequires Wi-Fi Connection, Excellent ResultsOn-Device Processing, No Connection Needed
AI Wallpaper GenerationConnection RequiredOn-Device Processing

· While the iPhone was slightly superior in power-on and game launch speeds, Samsung showed faster performance in gaming benchmarks and video export.
· For AI features, Samsung sometimes required a Wi-Fi connection for object erasing or wallpaper generation, whereas the iPhone processed all AI tasks on-device.
· Both devices are equipped with powerful chipsets, offering excellent gaming performance, and their overall speed and AI processing capabilities have different strengths.
08:31 - 09:48
6. 🎨 Customization and Personalization Options
· How freely you can customize your smartphone significantly impacts the user experience.
ItemSamsung S26 UltraiPhone 17 Pro Max
Weather WallpaperPossibleNot Possible
3D WallpaperNot PossiblePossible
Animated Wallpaper (Including TikTok Videos)PossibleNot Possible
App Icon Theme ChangeEasyRequires Third-Party App
App Color ChangeBasic Color OptionsBetter (Automatically changes based on case color)
Transparent WidgetsPossible (Gallery Widget, etc.)Not Possible
Quick Settings/Control Panel CustomizationPossiblePossible (Apple introduced first)
Good LockAnimation speed, unlock effects, colors, and everything else customizable-
Custom LauncherDownloadableiOS Fixed

· Samsung offers a much wider range of customization options through the Good Lock app and custom launcher support.
· The iPhone has unique features like 3D wallpapers and automatic app icon color changes based on case color, but Samsung offers overwhelmingly more personalization freedom overall.
09:52 - 11:11
7. 🔋 Battery Capacity and Charging Speed
· Battery performance is a very important factor in the smartphone user experience.
ItemSamsung S26 UltraiPhone 17 Pro Max
Battery Capacity5,000mAh5,088mAh (eSIM Version)
4,800mAh (Regular SIM Version)
Wired Charging Speed60W
0-75% 30 minutes
0-100% 40 minutes
40W
0-50% 20 minutes
0-100% 75 minutes
Wireless Charging Speed25W (Full charge approx. 2 hours)25W (Full charge approx. 2 hours)
Battery Life (Continuous Use)Approx. 30 minutes more than iPhoneApprox. 12 hours

· Battery capacity is almost identical for both devices, around 5,000mAh.
· In terms of charging speed, Samsung supports 60W charging, fully charging much faster than the iPhone's 40W.
· Wireless charging speed is identical at 25W, taking approximately 2 hours for a full charge.
· In typical usage, both devices can last more than a day, and for continuous use, the Samsung S26 Ultra provides about 30 minutes longer battery life than the iPhone.
11:12 - 12:47
8. 💡 Advanced Features and AI Assistants
· Both devices are equipped with various advanced features that enhance user convenience.
FeatureSamsung S26 UltraiPhone 17 Pro Max
Photo Text EditingNew feature, very realisticNot Possible
Photo Object EraserSuperiorPossible
Audio EraserVideo background noise control, voice clarificationNot Possible
Text RewritingPossible (Similar to iPhone)Possible (Similar to Samsung)
Call SupportAnswer calls and converseCall Hold End Notification (Hold Assist)
Emoji MergeNot PossibleCombine two emojis to create a new one
AI AssistantGemini, Bixby, Perplexity (New Search Assistant)Siri, ChatGPT
Automated ActionsScreen control, Uber orders, etc. (US/Korea only)Not Possible

· The Samsung S26 Ultra introduced numerous innovative AI-based features, including photo text editing, audio erasing, and automated actions.
· The iPhone 17 Pro Max offers useful features like emoji merging and Hold Assist, but Samsung has a broader range of advanced features overall.
12:50 - 15:05
9. 💰 User Experience and Price Competitiveness
· User experience and price are important considerations when choosing a smartphone.
ItemSamsung S26 UltraiPhone 17 Pro Max
Ecosystem FlexibilityCompatible with various devices like Windows PC (Phone Link), Samsung TV/Tablet, etc.Fixed to Apple products (Mac, iPad, AirPods)
Software Update Guarantee7-year guarantee6-7 years (Historically)
Software ExperienceBecoming similar due to feature copyingBecoming similar due to feature copying
Price (US Standard)$100 more expensive (UK £1299)$1199 (Same for 3 years)
Trade-in ValueUp to $720 (Better)Up to $685
Discounts/SalesFrequent DiscountsRarely

· Samsung offers a more flexible ecosystem, including interoperability with Windows PCs, and guarantees 7 years of software updates.
· The iPhone boasts strong interoperability within the Apple ecosystem, but compatibility with other devices is limited.
· In terms of price, the Samsung S26 Ultra has a higher initial purchase cost, but it can offer more value in the long run due to better trade-in value and frequent discount opportunities.
· Ultimately, the Samsung S26 Ultra was rated as the best smartphone, leading the iPhone 17 Pro Max 8 to 4.
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