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The Birth of a True Wuxia Open World: How Yeonun Became the #1 GameThe open-world RPG 'Yeonun,' which perfectly embodies the free martial arts world life that Wuxia novel fans have always dreamed of, has achieved great success, surpassing 15 million users through word-of-mouth alone. It's not just a Wuxia game in appearance; it continuously evolves, offering a deep story, diverse growth experiences, and recently, a new desert region and content with the large-scale expansion pack 'Haseo' update.
1. 🎮 The Vision of a True Wuxia Open World
· 'Yeonun' has realized the long-held dream of Wuxia novel fans for a true Wuxia open-world game.
· It aims to be a game where players can freely roam the world and have diverse experiences, not just a Wuxia game in appearance.
· Players can directly experience all aspects of the martial arts world, such as becoming a master swordsman of a righteous sect, a fierce demon of the dark path, stealing secret manuals from other sects, soaring through the sky with grand qinggong, engaging in vigilante activities, punishing fraudsters, being captured by imperial guards and imprisoned, or being betrayed and then helped to survive.
· It aims to be a game where players can freely roam the world and have diverse experiences, not just a Wuxia game in appearance.
· Players can directly experience all aspects of the martial arts world, such as becoming a master swordsman of a righteous sect, a fierce demon of the dark path, stealing secret manuals from other sects, soaring through the sky with grand qinggong, engaging in vigilante activities, punishing fraudsters, being captured by imperial guards and imprisoned, or being betrayed and then helped to survive.
01:02 - 02:44
1. 🎮 The Vision of a True Wuxia Open World
· 'Yeonun' has realized the long-held dream of Wuxia novel fans for a true Wuxia open-world game.
· It aims to be a game where players can freely roam the world and have diverse experiences, not just a Wuxia game in appearance.
· Players can directly experience all aspects of the martial arts world, such as becoming a master swordsman of a righteous sect, a fierce demon of the dark path, stealing secret manuals from other sects, soaring through the sky with grand qinggong, engaging in vigilante activities, punishing fraudsters, being captured by imperial guards and imprisoned, or being betrayed and then helped to survive.
· It aims to be a game where players can freely roam the world and have diverse experiences, not just a Wuxia game in appearance.
· Players can directly experience all aspects of the martial arts world, such as becoming a master swordsman of a righteous sect, a fierce demon of the dark path, stealing secret manuals from other sects, soaring through the sky with grand qinggong, engaging in vigilante activities, punishing fraudsters, being captured by imperial guards and imprisoned, or being betrayed and then helped to survive.
02:45 - 03:25
2. 🚀 Success and Appeal Proven by Word-of-Mouth
· In its early days, the game was quiet among Korean users due to its somewhat unfamiliar UI and font aesthetics.
· However, users who were drawn to the game because it was 'free' praised its depth, and word-of-mouth spread rapidly.
· As a result, it has now surpassed 15 million users and is regarded as a 'hidden master' among games, the opposite of flashy titles.
· It receives high praise in all aspects, including graphics, story, sound, growth experience, world coherence, and monetization model.
· However, users who were drawn to the game because it was 'free' praised its depth, and word-of-mouth spread rapidly.
· As a result, it has now surpassed 15 million users and is regarded as a 'hidden master' among games, the opposite of flashy titles.
· It receives high praise in all aspects, including graphics, story, sound, growth experience, world coherence, and monetization model.
03:26 - 04:57
3. 📜 Deep Wuxia Story and Worldview
· It perfectly embodies the romance of 'Wu (Martial Arts)' and 'Xia (Chivalry),' the core elements of Wuxia games.
· Famous Wuxia authors from mainland China participated in creating the story, and the 1.4 version 'Haseo' region story, in particular, delivers deep emotion by focusing on the 'heart of chivalry' of ordinary citizens rather than masters.
· The game is set in the chaotic Five Dynasties and Ten Kingdoms period after the fall of the Tang Dynasty, offering a fresh narrative different from traditional Wuxia tropes.
· There are over 10 sects, including Cheongcheonmun, Guryumun, Cheonggaegwan, and Chwium, each with different martial arts and techniques that players can inherit or steal and learn.
· Famous Wuxia authors from mainland China participated in creating the story, and the 1.4 version 'Haseo' region story, in particular, delivers deep emotion by focusing on the 'heart of chivalry' of ordinary citizens rather than masters.
· The game is set in the chaotic Five Dynasties and Ten Kingdoms period after the fall of the Tang Dynasty, offering a fresh narrative different from traditional Wuxia tropes.
· There are over 10 sects, including Cheongcheonmun, Guryumun, Cheonggaegwan, and Chwium, each with different martial arts and techniques that players can inherit or steal and learn.
04:58 - 08:34
4. ✨ Immersive Combat and Overwhelming Growth Experience
· Combat is Soulslike, where even elders or children can appear as powerful masters in extreme difficulties, making parrying extremely important.
· It boasts excellent combat expandability using various martial arts and techniques.
· The growth experience is particularly overwhelming. Beyond just increasing levels or damage, players can feel themselves getting stronger by flying through the sky with grand qinggong or learning new skills like sword qi, void gifts, or bear throwing through side quests.
· The world is full of side quests, and unpredictable, organic events constantly occur, such as discovering bandit hideouts, punishing fraudsters, or boss battles with fox spirits, maximizing the fun of the open world.
· It boasts excellent combat expandability using various martial arts and techniques.
· The growth experience is particularly overwhelming. Beyond just increasing levels or damage, players can feel themselves getting stronger by flying through the sky with grand qinggong or learning new skills like sword qi, void gifts, or bear throwing through side quests.
· The world is full of side quests, and unpredictable, organic events constantly occur, such as discovering bandit hideouts, punishing fraudsters, or boss battles with fox spirits, maximizing the fun of the open world.
08:35 - 10:08
5. 🎨 Innovative Monetization Model and Free Customization
· All in-game elements (techniques, martial arts, etc.) are provided for free, and a reasonable monetization model is adopted, selling only cosmetic items such as flashy effects, character outfits, and mounts.
· There are many witty types of mounts, including two-humped camels, leopards, donkeys, huskies, swift arrows, and geese.
· Appearance customization is highly detailed, allowing adjustment of position, size, and movement, and even supports AI customization (character creation after photo upload) and AI motion capture (dance movement recognition), leading to high user satisfaction.
· There are many witty types of mounts, including two-humped camels, leopards, donkeys, huskies, swift arrows, and geese.
· Appearance customization is highly detailed, allowing adjustment of position, size, and movement, and even supports AI customization (character creation after photo upload) and AI motion capture (dance movement recognition), leading to high user satisfaction.
10:09 - 10:33
6. 🗣️ Efforts to Improve Translation
· The game's only drawback is the translation quality. Due to the nature of the Wuxia genre, tone and nuance are crucial, and translation issues can harm immersion.
· The developers are aware of the translation issues in the Korean region and are currently undertaking a major translation overhaul through significant investment.
· The developers are aware of the translation issues in the Korean region and are currently undertaking a major translation overhaul through significant investment.
10:34 - 12:31
7. 🗺️ Details of the Large-Scale Expansion Pack 'Haseo' Update
· The first large-scale expansion pack, 'Haseo,' was updated on March 6th.
· The new desert region, 'Haseo,' is set against the backdrop of China's Silk Road, Taklamakan, and Gobi Desert regions.
· It features a moving story about the fallen Tang Dynasty and ordinary citizens trying to restore it.
· Creative bosses like 'Mimangseon,' fitting the desert concept, have been added.
· A new sect, 'Pajukjiin,' has appeared, offering an elegant combat style that uses an umbrella as its main weapon.
· The new desert region, 'Haseo,' is set against the backdrop of China's Silk Road, Taklamakan, and Gobi Desert regions.
· It features a moving story about the fallen Tang Dynasty and ordinary citizens trying to restore it.
· Creative bosses like 'Mimangseon,' fitting the desert concept, have been added.
· A new sect, 'Pajukjiin,' has appeared, offering an elegant combat style that uses an umbrella as its main weapon.
| Category | Details |
|---|---|
| New Region | Haseo (Desert Region) |
| Story | Story of the fallen Tang Dynasty and ordinary citizens |
| New Bosses | Mimangseon and other desert-themed bosses |
| New Sect | Pajukjiin (uses umbrella) |