Vortex Gaming

· We analyzed 155 comments regarding the phenomenon of decreasing user numbers in Mabinogi Mobile even after the release of the job change coupon.
· The main sentiment in the comments was dissatisfaction not with the job change coupon itself, but with the timing of the patch, the lack of balance and content, and the burden associated with changing jobs.

· Many users wanted a balance patch before a job change coupon and expressed dissatisfaction that the job change coupon felt like a substitute for a balance patch.
· Users didn't want to abandon their current jobs and switch to others; they hoped for improvements to the jobs they had invested in.
· Some users felt disheartened, perceiving the job change coupon release as an abandonment of balance patch efforts.

· Although changing jobs seems possible on the surface, many opinions indicated a significant burden due to the numerous gear elements that need changing, such as skill modifications, gems, tags, accessories, runes, and enchants.
· In particular, with costs and effort required in various areas beyond enhancement and refinement, many users felt that changing jobs was not a free choice.
· The developers acknowledged this burden and stated plans to lower the hurdle in Season 2 by reducing class distinctions, such as with higher-tier badges.

· It was suggested that the job change system would have been better if released earlier in the game or around the first anniversary.
· Due to its late release, many users had already lost interest in the game, or felt burdened by setting up new gear due to the potential decrease in rune set value at the end of a season and the possibility of meta changes in Season 2.

· Many opinions stated a general lack of enjoyable content, regardless of job changes. Complaints were raised about repetitive content like Abyss Raids and boring hunting grounds.
· The need for new dungeons, hunting grounds, and maps was mentioned, with the point being made that users would quickly lose interest if there was nothing to do even after changing jobs.
· Opinions also emerged about the decrease in the user base being felt in party matching, with users sharing experiences of being matched alone during daytime or taking a long time to find a party.

· Separate from the opinion that there's no content to play, there were also contradictory complaints that daily quests are too numerous and inconvenient.
· This is a common dilemma for modern games; some users feel there's nothing to do, while others feel the daily quests are excessive.
· It was pointed out that while it's ideal to have easy daily quests and plenty of enjoyable content, balancing this is difficult.
· What users mean by 'nothing to do' is not a lack of playtime, but a lack of content with fun and purpose.

· Users loyal to their existing jobs wanted job enhancements rather than job change coupons, and tended to view the recent patch as a declaration of surrender rather than an update.
· Hardcore players (veterans) are sensitive to content and gear costs, feeling it's difficult to manage multiple characters and that the cost of changing gear for a new job is burdensome. They also expressed a view that the game's development was already too late.

· New and returning players expressed frustration with hitting roadblocks after the early game, issues with monetization efficiency, tedious quests, and difficulty integrating into the community.
· Casual users found it hard to enjoy everything with just one character, felt burdened by managing life resources, and lacked elements to enjoy outside of combat.
· The analysis suggests that casual users feel 'nothing to do' not due to a lack of challenging content, but due to a lack of elements for play, customization, and life simulation.

· Users want their cultivated jobs to be viable again, new content, a less tiring daily quest structure, lively party matching, goals to last until Season 2, and operations that listen to their feedback.
· Despite the April patch including various elements like convenience improvements, the fact that users feel it's insufficient suggests that fundamental issues still need addressing.
· It is crucial for the development team to consistently consider what users want and what is needed, and to create results accordingly.