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Devsisters Stock Plummets, What's the Future of the Cookie Run IP?Devsisters' stock price has recently plummeted, raising concerns among investors. Analysis of the underperformance of the new game 'Oven Smash' and the strategy for utilizing existing IPs is needed. Can Devsisters overcome the crisis and grow again?
1. 📈 Devsisters Stock Status and Investor Concerns
· Half of my investment is tied up in Devsisters, which is equivalent to half of a 10-year career salary for an office worker.
· Recently, Devsisters' stock price has fallen by more than half in three months, from a high of 44,000 won to the current 22,400 won.
· The video creator earned 20 million won in profit in the past, but it has halved, and I am studying Devsisters to analyze this situation.
· Recently, Devsisters' stock price has fallen by more than half in three months, from a high of 44,000 won to the current 22,400 won.
· The video creator earned 20 million won in profit in the past, but it has halved, and I am studying Devsisters to analyze this situation.
00:00 - 00:46
1. 📈 Devsisters Stock Status and Investor Concerns
· Half of my investment is tied up in Devsisters, which is equivalent to half of a 10-year career salary for an office worker.
· Recently, Devsisters' stock price has fallen by more than half in three months, from a high of 44,000 won to the current 22,400 won.
· The video creator earned 20 million won in profit in the past, but it has halved, and I am studying Devsisters to analyze this situation.
· Recently, Devsisters' stock price has fallen by more than half in three months, from a high of 44,000 won to the current 22,400 won.
· The video creator earned 20 million won in profit in the past, but it has halved, and I am studying Devsisters to analyze this situation.
01:12 - 02:18
2. 📉 Concurrent Decline in Game Stocks and 'Oven Smash' Launch Failure
· The biggest reason for the decline in Devsisters' stock price is that it followed the overall downward trend of game stocks, along with the failed launch of Pearl Abyss's 'Crimson Desert'.
· Devsisters launched 'Oven Smash' on March 26th, but this game was a major failure and critically impacted the stock price decline.
· 'Oven Smash' received low ratings below 2.7 on the Google Play Store after its launch and was even removed from the rankings.
· Devsisters launched 'Oven Smash' on March 26th, but this game was a major failure and critically impacted the stock price decline.
· 'Oven Smash' received low ratings below 2.7 on the Google Play Store after its launch and was even removed from the rankings.
02:19 - 03:45
3. 📉 'Oven Smash' Underperformance and Investor Disappointment
· 'Oven Smash' received poor reviews from the beginning of its launch, leading to disappointment among game users and a lack of new player acquisition.
· Compared to popular games like Brawl Stars, its competitiveness is significantly lacking.
· The stock price of Devsisters plummeted due to the combined failures of Pearl Abyss and 'Oven Smash', and many investors missed the selling point and are now stuck with their shares.
· Compared to popular games like Brawl Stars, its competitiveness is significantly lacking.
· The stock price of Devsisters plummeted due to the combined failures of Pearl Abyss and 'Oven Smash', and many investors missed the selling point and are now stuck with their shares.
04:00 - 05:47
4. 💡 Potential of Cookie Run IP and Overseas Market Possibilities
· Devsisters is focusing on promotion and marketing by utilizing the 'Cookie Run' IP, which has been built up over 20 years.
· The successful recent New York pop-up store and the consistent updates for 'Cookie Run: Kingdom' demonstrate the IP's continued strength.
· Furthermore, 'CookieRun: Crumbles', a TCG (Trading Card Game) based on the 'Cookie Run' IP, is receiving a positive response in the US market, suggesting growth potential.
· The successful recent New York pop-up store and the consistent updates for 'Cookie Run: Kingdom' demonstrate the IP's continued strength.
· Furthermore, 'CookieRun: Crumbles', a TCG (Trading Card Game) based on the 'Cookie Run' IP, is receiving a positive response in the US market, suggesting growth potential.
05:48 - 08:48
5. 🤔 Reviving 'Oven Smash' and Future Strategy Suggestions
· Although 'Oven Smash' failed, efforts are needed to make it a cash cow rather than abandoning it.
· Effective marketing strategies are required, such as launching new characters, active social media promotion, and utilizing small YouTubers.
· It is necessary to break away from the current situation of relying solely on 'Cookie Run: Kingdom' and lay the foundation for the company's resurgence by successfully revitalizing 'Oven Smash'.
· In the long term, an innovative approach to developing and operating new games is needed while leveraging the strengths of the IP.
· Effective marketing strategies are required, such as launching new characters, active social media promotion, and utilizing small YouTubers.
· It is necessary to break away from the current situation of relying solely on 'Cookie Run: Kingdom' and lay the foundation for the company's resurgence by successfully revitalizing 'Oven Smash'.
· In the long term, an innovative approach to developing and operating new games is needed while leveraging the strengths of the IP.